Choosing the right roofing system for a commercial or low-slope building is just as important as choosing the right shingles for a home. Elevate, formerly known as Firestone Building Products, has spent decades building a reputation for dependable flat roofing membranes across North America. Below, we look at what Elevate brings to the table and how Davidoff Roofing puts these systems through our commercial roofing services.
What is Elevate Roofing?
Elevate is the roofing, wall, and lining systems brand formerly known as Firestone Building Products, now operating under Holcim. The rebrand doesn’t change what’s under the hood: the same people, products, and manufacturing standards the industry has relied on for years remain in place, along with the same distribution network, sales support, and industry-leading warranties. Elevate specializes in flat and low-slope roofing systems built for commercial, industrial, and institutional buildings, including TPO and EPDM membrane systems.
Elevate Roofing Systems to Consider
Elevate offers a range of membrane systems suited to different building types and performance requirements, including:
- RubberGard EPDM: a single-ply synthetic rubber membrane engineered for long-term waterproofing on flat and low-slope roofs.
- UltraPly TPO: a thermoplastic membrane with heat-welded seams, built for weather resistance on commercial and industrial roofs.
- EcoWhite EPDM: a highly reflective white membrane option that can help reduce heat gain on parapet walls and roof surfaces.
- UltraBlend Roofing System: a combined system that pairs UltraPly TPO on horizontal surfaces with RubberGard or EcoWhite EPDM on vertical surfaces like parapet walls.
Each system is backed by Elevate’s QuickSeam line of flashings, tapes, and accessories, designed to speed up installation and improve long-term seam performance.
Key Benefits of Elevate Roofing Systems
Elevate roofing systems provide multiple advantages for commercial building owners:
- Durable single-ply membranes built for flat and low-slope roofs
- Reflective membrane options to help manage rooftop heat gain
- QuickSeam accessories that streamline installation and improve seam durability
- Industry-leading warranties backed by a long-standing manufacturer network
Elevate Roofing Installation by Davidoff Roofing
As one of Davidoff Roofing’s trusted supplier partners, Elevate gives us access to proven commercial membrane systems backed by strong manufacturer warranties. Davidoff Roofing’s certified roofers install a range of Elevate roofing products, ensuring proper installation and long-lasting performance. Davidoff Roofing works with top manufacturers like Elevate to deliver high-quality materials backed by expert craftsmanship.
Choosing the right roofing materials and the right installer is critical. Always consult your roofing contractor about product quality, warranties, and performance history before making any decisions.